Optimizing web Performance
In WordPress, we refer to optimizing web performance with the term “WPO which stands for Web Performance Optimization.
In short, we can say that optimizing the performance of the websites consists of improving how their resources work, for instance, if they load more quickly, if they load in a stable manner, etc. The ultimate goal of this optimization is to achieve a higher user experience.
What are the advantages of improving web performance
First of all, we improve the technical side of it, such as the loading speed and, of course, the experience of the user who interacts with our website.
The loading speed has a great influence on how Google is going to position our web in search engines. If the user does not visit our website because it takes “a long time” to load, etc., this would also have a negative influence. Or if once the user gains access to our web, the web is not stable and his experience with it is not optimal.
How to optimize web performance
The answer to that is that it depends on each website, as each website has its own features and characteristics.
By this, we mean that some websites have a high number of http requests, which implies a delay in loading the page. Sometimes some of these requests can be reduced or avoided. Other websites may have a large number of plugins that make the website to be heavy and the implications this has on loading.
And these are just some examples of how web resources may have an impact on their performances.
Finally optimizing web performance is not about SEO, however, SEO is influenced by it.
How to Measure WPO
If you already have a website and need us to optimize it, contact us through this form 👇